How will Adidas manage the Yeezy product during this review?

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Adidas to Continue Co-Managing Yeezy Products Amid Partnership Review

Adidas will maintain joint management of current Yeezy products while its business partnership with Kanye West undergoes a review. This decision allows for the continued oversight of existing product lines during the evaluation period.
Ongoing Product Management

The company has stated its intention to "co-manage the current product during this period." This indicates that Adidas will continue to handle the operational aspects of the existing Yeezy merchandise.
Partnership Under Review

This review of the partnership follows "repeated efforts to privately resolve the situation." Adidas announced the decision to place the collaboration under review on Thursday, October 7.
History of Collaboration

Adidas has been in partnership with West, also known as Ye, since 2013. The company described the adidas Yeezy collaboration as "one of the most successful collaborations in our industry’s history," highlighting its significant impact.

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How will Adidas manage the Yeezy product during this review?

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