How will AirAsia ensure authenticity in its restaurant menu replication?

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AirAsia Utilises Cross-Cultural Feedback for Menu Authenticity

AirAsia ensures the authenticity of its restaurant menu replication by involving its international colleagues, particularly those in the Philippines, in a rigorous feedback process. This collaborative approach involves tasting popular local dishes, replicating their flavours, and then submitting the developed products back to the Filipino team for validation of their authenticity. This method is crucial for adapting the airline's existing Southeast Asian fare for its new Santan restaurant concept.
Filipino Team's Role in Flavour Replication

A dedicated product development team, comprising five chefs and culinary arts students, spent nine months creating the Santan restaurant's menu. A significant portion of this effort involved collaborating with AirAsia's colleagues in the Philippines. These colleagues were tasked with identifying the most popular local dishes and providing guidance on replicating their authentic flavours, forming a key part of the flavour development cycle.
Iterative Product Testing and Validation

Once the chefs and students developed new dishes based on the feedback, these were then sent back to the Filipino team for assessment. This iterative process allowed for crucial feedback on whether the replicated dishes met the required standards of authenticity. This step is vital for ensuring that the Santan restaurant accurately reflects the culinary traditions of the regions it represents.
Integration of Existing In-Flight Favourites

The Santan restaurant menu strategically incorporates 30% of dishes directly from AirAsia's established in-flight offerings. This includes well-known items such as Pak Nasser’s nasi lemak, a signature Malaysian dish. By integrating these existing favourites, AirAsia leverages its established brand recognition and customer familiarity with its airline cuisine, while the remaining 70% undergoes the rigorous authenticity checks.

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How will AirAsia ensure authenticity in its restaurant menu replication?

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