How will Big Hit IP use the TinyTAN brand for content and products?

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Big Hit IP Will Leverage the TinyTAN Brand Across Various Content and Products

Big Hit IP, a subsidiary of Big Hit Entertainment, is set to deploy the newly launched TinyTAN brand through a diverse range of content and merchandise. This initiative includes presenting various products and content utilizing the TinyTAN characters, which are inspired by and modeled after the seven members of the K-pop group BTS. A teaser video for TinyTAN was unveiled on Saturday, signaling the commencement of its public introduction.
Expansion Through Fan Community Platform

Future plans for TinyTAN involve the rollout of related products via Big Hit Entertainment's mobile fan community-commerce platform, Weverse. This integration aims to directly connect fans with TinyTAN merchandise and experiences through a dedicated channel. The Weverse platform serves as a central hub for fan engagement and commerce, making it a strategic channel for the brand's expansion.
Collaboration for Third-Party Commercials

The TinyTAN characters are also slated for utilization in third-party product advertisements. This strategy broadens the brand's reach beyond its direct merchandise and content offerings. An example of this approach is a recent agreement with Proctor and Gamble, which will feature TinyTAN characters in an advertisement for the fabric softener product Downy.
Brand Representation of BTS's Influence

Big Hit IP describes TinyTAN as a brand that encapsulates not only the distinct characteristics of the seven BTS members but also their music, performances, and positive influence. The characters are personified alter egos of the BTS members, presented as adorable figurine-like characters within a fictional universe. This approach aims to reflect the essence and values associated with the band.

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How will Big Hit IP use the TinyTAN brand for content and products?

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