How will CelcomDigi leverage AWS Bedrock for employee innovation?

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CelcomDigi Will Establish an AI Sandbox Using AWS Bedrock for Employee Innovation and Solution Development

CelcomDigi is set to create an AI Sandbox environment powered by Amazon Bedrock, enabling its employees to experiment with and develop generative artificial intelligence (AI) solutions. This initiative aims to foster innovation and integrate new AI capabilities across various operational departments within the company. The collaboration will also focus on training employees in AI and enhancing existing AI tools for better access to information and improved employee experience.
Employee Experimentation and Solution Implementation

The core of this initiative involves establishing an AI Sandbox where CelcomDigi employees can freely experiment with generative AI technologies. By utilising Amazon Bedrock, a fully managed service offering a selection of foundation models from prominent AI companies through a unified API, employees will gain access to tools for innovating and implementing AI-driven solutions. These newly developed capabilities are intended for integration into CelcomDigi’s existing operational platforms, specifically targeting areas such as human resources, customer service, legal, and finance.
Training and Enhanced AI Chatbot Capabilities

Beyond providing the technological infrastructure, CelcomDigi and AWS will collaborate on comprehensive AI training programs for CelcomDigi's workforce. A key aspect of this training will involve expanding the functionalities of CelcomDigi's current AI Chatbot. This enhancement aims to provide employees with more efficient and accessible ways to retrieve organisational and HR-related information, thereby streamlining traditional work processes and elevating the overall employee experience through AI.
Development of Bahasa Melayu Language Algorithms

A significant part of the technical collaboration will focus on developing and implementing Bahasa Melayu language algorithms using AWS Bedrock. This will involve leveraging Amazon’s Large Language Models (LLMs), specifically Amazon Titan and Anthropic Claude, for use within CelcomDigi’s in-house chatbots. The objective is to enable these chatbots to engage in customer-facing communications more effectively in the local language, improving interaction quality and accessibility.
Exploring Broader AI Use Cases and Talent Development

The partnership between CelcomDigi and AWS extends to exploring the deployment of personalised generative AI use cases tailored for Malaysian businesses across various industries and for consumers. This forward-looking approach aims to identify and implement novel AI applications that can benefit the wider Malaysian market. Furthermore, the collaboration underscores a joint commitment to developing AI talent within the country, supported by AWS's upcoming Region in Malaysia.

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How will CelcomDigi leverage AWS Bedrock for employee innovation?

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