How will companies disclose AI data usage to Singapore consumers?

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Companies in Singapore Will Disclose AI Data Usage Through Specific Notifications and Information Cards

Organisations in Singapore will soon inform consumers about the use of their personal data for generative AI development and improvement through AI-specific notifications. These notifications, along with voluntary "chatbot information cards," aim to enhance transparency regarding data handling, although opting out of data usage for AI training may not always be an option for consumers.
AI-Specific Notifications for Personal Data Use

New guidelines mandate that organisations using personal data, such as names, contact details, photographs, voice recordings, biometric information, and financial or transaction records, to develop or improve generative AI models must inform users. These disclosures can take various forms, including in-app pop-ups or dedicated webpages, detailing the types of personal data collected and how it is processed.
Limited Opt-Out Options for Consumers

While transparency is being increased, the guidelines do not require companies to provide a standard format for these notices, nor do they make it mandatory for consumers to have the ability to opt out or withdraw consent for their data's use in AI training. This means consumers might be informed about data usage but may not always be able to prevent it, though essential services like banking or social media cannot be denied solely based on refusal to consent to data use for AI training.
Voluntary Chatbot Information Cards

Beyond personal data notifications, voluntary guidelines encourage AI chatbot providers to offer clearer information to users about their systems. This includes outlining the chatbot's capabilities, limitations, reliability, and safety measures. The recommendation is for companies to provide a "chatbot information card," analogous to a medicine label, detailing the AI tool's purpose, suitability, data handling practices, and reporting mechanisms.
Industry Adoption of Transparency Measures

Several prominent companies are expected to implement these transparency measures. Organisations including Google, Meta, DBS, OCBC, Singapore Airlines, and Synapxe are anticipated to introduce their own chatbot information cards within the next 12 months. This initiative seeks to address the current lack of user awareness regarding how information entered into AI chatbots is handled, as such details are often obscured within extensive privacy notices and terms of service.

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How will companies disclose AI data usage to Singapore consumers?

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