How will customers track the impact of their chosen charity donations?

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Customers can track the impact of their chosen charity donations through a customer identification number.

Customers will be able to monitor the progress of the organisations they have selected to support. This feature is available to customers at the time of booking their flights.
Charity Selection at Booking

When booking a flight, customers have the option to designate which specific charity they wish to support. This allows for a direct allocation of the airline's future profits to the customer's chosen cause.
Progress Tracking Mechanism

A unique customer identification number will be provided to each passenger. This number serves as a key for customers to follow the advancements and impact of their selected charitable organisations.
Airline's Profit-Sharing Model

The airline, named People Over Profits (POP), plans to donate 51 per cent of its net profits to charities. These beneficiaries include organisations supporting orphanages, children, mothers, women, the disabled, the homeless, and the elderly, primarily serving the UK and India.

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How will customers track the impact of their chosen charity donations?

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