How will e-commerce sales of vapes to Gen Z be controlled?

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Government Strategies for Controlling E-commerce Vape Sales to Gen Z Remain Unspecified

The government has not yet outlined specific mechanisms or strategies to prevent the sale of vapes on e-commerce platforms to Generation Z. Questions persist regarding how these online sales will be effectively halted and how promotional activities on social media will be curbed for this demographic.
Enforcement of E-commerce Sales to Minors

The Tobacco and Smoking Control Bill proposes a ban on the sale of tobacco and smoking products to individuals born from 2005 onwards, effectively targeting Generation Z. However, the practicalities of enforcing this ban, particularly concerning online sales channels, remain unclear. There is no detailed explanation of how e-commerce websites will be monitored or regulated to prevent sales to individuals under the specified age group.
Social Media Promotion Concerns

Beyond direct sales, the government's approach to controlling the promotion of vapes via social media platforms to Gen Z is also a significant point of inquiry. The current legislative proposals do not explicitly detail measures to halt such online marketing efforts, which are a prominent way for these products to reach younger audiences.
Regulatory Gaps and Potential Loopholes

The effectiveness of the proposed ban is questioned, with concerns that outright prohibition may inadvertently drive young people towards underground markets. This could expose them to unregulated and potentially dangerous devices and liquids, as access to legal avenues is blocked without clear enforcement pathways for online transactions.

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How will e-commerce sales of vapes to Gen Z be controlled?

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