How will G-Dragon promote World Heritage site protection in Busan?

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G-Dragon Appointed Honorary Ambassador for Busan's Unesco World Heritage Committee Session

K-pop artist G-Dragon has been appointed an honorary ambassador for the 48th session of the Unesco World Heritage Committee in Busan. In this capacity, he will actively support campaigns focused on the protection of World Heritage sites. His role will involve participating in promotional videos and events designed to disseminate the core message of "peace through culture and participation."
Support for Protection Campaigns

G-Dragon's appointment by the Korea Heritage Service is a recognition of his significant global cultural influence extending beyond the K-pop genre, acknowledging his artistic contributions and his engagement with social issues through creative endeavours and public interest activities. He is expected to lend his global profile to bolster initiatives aimed at preserving these invaluable sites.
Promotional Activities and Messaging

As honorary ambassador, G-Dragon's duties will include appearing in various promotional materials and attending events. The objective of these appearances is to advocate for the overarching theme of "peace through culture and participation," encouraging a broader societal understanding and engagement with heritage preservation.
Launch of "Heritage in Peace" Campaign

A collaborative campaign titled "Heritage in Peace" is set to commence on July 10. This initiative aims to foster widespread participation from individuals, corporations, and municipalities in the collective effort to safeguard heritage locations. The campaign will serve as a platform to amplify the call for action in protecting these sites.
Contribution to the World Heritage Fund

Funds generated through the "Heritage in Peace" campaign will be channelled to the World Heritage Fund. This financial support is crucial for assisting in the protection of World Heritage sites that are currently under threat from various factors, including armed conflict, the impacts of climate change, and the devastation caused by natural disasters.

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How will G-Dragon promote World Heritage site protection in Busan?

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