How will GrabMart expand rural product reach?

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GrabMart to Enhance Rural Product Accessibility Through Strategic Partnerships

GrabMart will expand the reach of products from rural entrepreneurs by integrating with the Desamall@KPLB programme through a collaboration with ELokal Sdn Bhd and Grab Malaysia. This initiative aims to provide faster access to these goods via GrabMart and GrabFood services, leveraging existing e-commerce platforms and introducing strategic pick-up points.
Integration with Desamall@KPLB Programme

Products from rural entrepreneurs participating in the Desamall@KPLB programme will now be accessible through GrabMart and GrabFood. This integration is the outcome of a strategic partnership between ELokal Sdn Bhd, the administrator of the Desamall@KPLB programme, and Grab Malaysia. The Desamall@KPLB programme itself is designed to market rural entrepreneurs' products using various e-commerce platforms, including PrestoMall, Lazada, Shopee, and eBay.
Initial Pick-up Points and Delivery Radius

The service will commence with three initial pick-up points for GrabMart located in Kelana Jaya, Putrajaya, and Batu Caves. Deliveries from these points will have a radius of six kilometres. The intention is to increase the number of these pick-up locations over time to further broaden the service's coverage.
Increased Sales and Demand for Rural Products

The Desamall@KPLB programme has experienced a significant surge in sales, with an increase of nearly 300 per cent recorded since the implementation of movement control orders. Popular items, such as Pahang’s black sauce (sambal hitam) and various cooking pastes, have seen high demand on platforms like Lazada and Shopee. This collaboration with Grab is expected to help meet the growing demand, particularly with the onset of Ramadan and the upcoming Aidilfitri celebration.

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How will GrabMart expand rural product reach?

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