How will Harlow and Baldwin represent the Fall 2018 collection?

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Winnie Harlow and Hailey Baldwin to Represent Tommy Icons Fall 2018 Collection

Winnie Harlow and Hailey Baldwin have been appointed as global brand ambassadors for Tommy Hilfiger and will be the faces of the Tommy Icons capsule collection for Fall 2018. Their role was announced through social media platforms, where images showcased them in key pieces from the collection. The campaign imagery highlights the models embodying the collection's aesthetic through chic, sporty ensembles.
Global Brand Ambassadorships Announced

Tommy Hilfiger has officially named Winnie Harlow and Hailey Baldwin as its new global brand ambassadors. This appointment follows previous collaborations with prominent figures such as Gigi Hadid, Rafael Nadal, and Lewis Hamilton. Harlow and Baldwin are set to lead the promotional efforts for the Tommy Icons capsule, a specific segment of the brand's Fall 2018 offerings.
Social Media Unveiling of New Ambassadors

The announcement of Harlow and Baldwin's ambassadorship was executed via social media channels, with the brand sharing photographic content on its Instagram page. These visuals served as the primary reveal for their new roles and the associated collection. The use of Instagram aligns with contemporary marketing strategies for fashion brands to engage directly with a broad audience.
Style and Aesthetic of the Collection

The images released as part of the announcement feature Harlow and Baldwin showcasing looks from the Tommy Icons capsule. The styling emphasizes chic, sporty designs rendered in a palette of black, white, and gold. This colour scheme and design approach define the visual identity of the Fall 2018 collection that the models are representing.

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How will Harlow and Baldwin represent the Fall 2018 collection?

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