How will Iftar@KL become a signature event for Visit Malaysia Year 2026?

Question

Accepted Answer

Iftar@KL will be positioned as a signature event for Visit Malaysia Year 2026 by highlighting Malaysia's unique Ramadan traditions and festive atmosphere. The Ministry of Tourism, Arts and Culture (Motac) aims to leverage the event to showcase the country's rich culinary offerings, particularly from Ramadan bazaars, and to reinforce its image as a Muslim-friendly tourism destination. Collaborations and potential influencer incentives are planned to enhance its appeal and global recognition.

The Ministry of Tourism, Arts and Culture (Motac) intends to elevate Iftar@KL to the status of a signature event for Visit Malaysia Year 2026 (VMY2026). This strategic positioning focuses on showcasing Malaysia's distinctive Ramadan traditions and the vibrant atmosphere of the festive period to both domestic and international tourists. The initiative seeks to draw attention to the country's diverse Ramadan delicacies and the inclusive nature of its celebrations.
Showcasing Unique Ramadan Traditions and Inclusivity

Iftar@KL is viewed as a key attraction that effectively displays the wide array of Ramadan delicacies and the lively festive ambiance characteristic of Malaysia. A significant aspect highlighted by Deputy Minister Khairul Firdaus Akbar Khan is that Ramadan and Syawal celebrations in Malaysia possess a unique charm. Crucially, these festivities are embraced by individuals across all religions, races, and backgrounds, underscoring Malaysia's cultural diversity and reinforcing its reputation as a Muslim-friendly tourism destination.
Enhancing Visitor Experience and Collaboration

To ensure the smooth execution of the programme and to elevate the overall visitor experience, Motac will partner with Kuala Lumpur City Hall (DBKL). This collaboration is essential for developing contingency plans and logistical frameworks necessary for a large-scale tourism event. The aim is to create a seamless and engaging experience for all attendees, thereby contributing to the event's success and appeal.
Exploring Influencer Promotion and Global Recognition

Motac is considering offering incentives to social media influencers as a strategy to promote Malaysia's Ramadan delicacies and traditions in the lead-up to VMY2026. This proposal is under study, with the objective of leveraging digital platforms to achieve global recognition for Malaysian food, especially those found at Ramadan bazaars. This initiative aims to expand the reach and impact of Malaysia's culinary heritage on an international scale.
Objectives of Iftar@KL 2025

The recently concluded Iftar@KL 2025, held at Dataran Merdeka over four days (March 15, 16, 22, and 23), served as a pilot for these broader VMY2026 ambitions. Its objectives included enlivening the spirit of Ramadan, fostering unity and tolerance among communities, and promoting Malaysia’s Islamic heritage to tourists. The event featured various activities such as mass iftar gatherings, talks, food truck offerings, and religious observances, attracting over 35,000 participants despite adverse weather.

Reading history

Hide →

This history is cleared when the page is closed.

How will Iftar@KL become a signature event for Visit Malaysia Year 2026?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends