How will IMDA review dialect film screening applications now?

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IMDA will review dialect film screening applications more leniently under the new approach
Singapore’s Ministry of Digital Development and Information (MDDI) has confirmed that the Infocomm Media Development Authority (IMDA) will now be more lenient when reviewing distributors’ applications to screen dialect films in cinemas. Under the previous framework, distributors had to apply for permission to screen films in dialects, but the ministry said IMDA will adopt a more flexible approach to these reviews.
What changes in the review standard
The current process still involves applications from distributors for permission to screen dialect films in cinemas. The change announced by the MDDI is not the requirement to apply, but the way IMDA will assess those applications, with the review described as more lenient.
How the ministry framed the “flexible approach”
The ministry said it “hears the calls” for dialect films to be more freely screened in cinemas. In response, it stated that IMDA’s review of distributors’ applications will be more lenient, reflecting the shift to a more flexible approach.
What the announcement means for distributors seeking screenings
Distributors must continue submitting requests to IMDA for approval to screen dialect versions in cinemas. After the MDDI statement, Clover Films submitted a third request to IMDA seeking approval for up to 50 Teochew screenings in the coming weeks.
The context behind the shift in policy posture
The ministry’s pivot was announced amid a surge of public interest in Chinese dialects following the box-office success of Dear You. In Singapore, an initial set of Teochew screenings at Golden Village were fully booked almost instantly, and additional sessions were added from June 25 to 29, with all 4,800 tickets for those added slots sold out within an hour of going on sale.

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How will IMDA review dialect film screening applications now?

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