How will Instagram’s link stickers replace swipe-up for Stories?

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Instagram Link Stickers Will Replace Swipe-Up Functionality for Stories

Starting August 30, Instagram is phasing out its "swipe-up" feature for Stories, replacing it with interactive link stickers. This change allows users to add clickable links to their Stories by placing a sticker, a functionality that was previously tested with select users. While the core ability to direct users to external websites remains, the new link stickers introduce a new interactive element not present in the swipe-up function.
Transition to Link Stickers

The "swipe-up" feature, a long-standing tool for adding links to Instagram Stories by swiping from the bottom of the screen, will be discontinued on August 30. This functionality will be fully replaced by link stickers, which users can tap to access the linked content. Instagram began testing these link stickers in June, initially making them available to a limited group of users, specifically those with over 10,000 followers or verified accounts.
Enhanced Interactivity with Link Stickers

A notable difference between the outgoing "swipe-up" and the incoming link stickers is the ability for users to comment on Stories featuring link stickers. This interactive element was not possible with the previous swipe-up functionality. This enhancement aims to foster more engagement around shared links within the Story format.
Access for Existing Users

Users who previously had access to the "swipe-up" feature will automatically gain access to the new link stickers. This ensures a seamless transition for creators and businesses that relied on the swipe-up function to share external content and drive traffic. Instagram is also considering expanding access to link stickers to a broader user base.

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How will Instagram’s link stickers replace swipe-up for Stories?

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