How will Japen balance digital reach with personal touch?

Question

Accepted Answer

Japen to Integrate Digital Platforms with Face-to-Face Engagement for Enhanced Information Delivery

The Information Department (Japen) plans to strengthen its delivery of government information by combining digital platforms with face-to-face engagement. This dual approach aims to ensure the public receives information that is both relatable and trustworthy, maintaining a personal connection even as digital channels become more dominant. Japen will also leverage artificial intelligence to keep its information relevant and enhance its digital content, including short videos and social media.
Enhancing Digital Content and Relevance

Japen is committed to improving its digital content, which includes creating short videos and utilising social media more effectively. Director-General Erwin Khairul Ahmad has already initiated this by producing four short videos on government policies within his first eight days in the role, signalling a potential new direction for the department. The integration of artificial intelligence (AI) is a key strategy to ensure that the government information disseminated remains relevant to the public amidst evolving media consumption patterns.
Maintaining a Personal Connection

Despite the increasing reliance on digital platforms, Japen emphasizes that face-to-face, or "heart-to-heart," communication will continue to be a cornerstone of its strategy. The department seeks to replicate the personal touch of direct engagement through its digital communications. This ensures that while adapting to changing media habits, the core principle of direct connection with the public is not lost.
Developing a Multi-Skilled Workforce

A significant priority for Japen under Erwin Khairul Ahmad is the development of a multi-skilled workforce. This will be achieved through comprehensive training programmes, upskilling initiatives, and exposure to new technologies, specifically mentioning AI. Such development is crucial for Japen personnel to effectively adapt to the dynamic and evolving communications landscape.
Continuous Training and Collaboration

To support the development of a skilled workforce, Japen will conduct continuous training programmes and implement job rotation initiatives. These efforts will be undertaken in collaboration with institutions such as the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR). This commitment to ongoing education and adaptation is vital for Japen to keep pace with the changing media environment and maintain effective communication with the public.

Reading history

Hide →

This history is cleared when the page is closed.

How will Japen balance digital reach with personal touch?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends