How will Mah Sing focus on affordable landed housing?

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Mah Sing Aims for RM1.6 Billion in Property Sales by Focusing on Affordable Landed Housing

Mah Sing Group Bhd is targeting RM1.6 billion in property sales for the current year by strategically concentrating on the affordable landed housing segment. This approach is underpinned by the developer's expectation of economic growth and a projected recovery in consumer purchasing power. To achieve this sales target, the company will leverage sound fundamentals, implement innovative marketing strategies, and offer a responsive product range.
Product Pricing Strategy for Affordability

A significant portion of Mah Sing's product offerings are priced within the affordable range, reflecting its commitment to this market segment. Specifically, 91 per cent of its products are priced below RM700,000, with a substantial 51 per cent of these houses available for RM500,000 and below. This pricing strategy is designed to appeal to a broad base of potential homebuyers seeking value.
Development of M Senyum in Sepang

In February 2021, Mah Sing announced its intention to develop a new 40.46-hectare land parcel in Sepang. This project, named M Senyum, will primarily feature affordable landed houses and is estimated to have a gross development value (GDV) of approximately RM656 million. The M Senyum development represents Mah Sing’s initial land acquisition for the year 2021.
Planned New Launches and Product Mix

Beyond the M Senyum project, Mah Sing has several other new launches planned for 2021, further solidifying its focus on landed properties. These include double-storey link homes in Meridin East, located in Johor Baru. The company's overall strategy involves a diverse range of developments aimed at meeting the demand for accessible housing.

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How will Mah Sing focus on affordable landed housing?

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