How will OSK Property navigate challenging 2020 property market?

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OSK Property to Focus on Pricing and Marketing Packages Amidst 2020 Market Challenges

OSK Property intends to navigate the challenging property market conditions of 2020 by concentrating on marketing packages and competitive property prices. This strategic shift is a direct response to the uncertain economic climate and the discontinuation of the Home Ownership Campaign 2019 (HOC), which had previously influenced buyer behaviour and market dynamics. The developer is prioritising the delivery of the best possible pricing strategies to attract potential buyers in the current environment.
Emphasis on Pricing Strategies

In response to the economic uncertainties and their impact on the property sector, OSK Property's primary focus for 2020 is to develop and implement the most attractive pricing strategies. This approach aims to directly address the affordability concerns that may arise from fluctuating economic conditions and the tighter margin on housing loans. The company views offering competitive prices as crucial for engaging buyers in a potentially difficult market.
Impact of HOC Discontinuation

The conclusion of the Home Ownership Campaign 2019 (HOC) is a significant factor influencing OSK Property's current strategy. The HOC had previously provided substantial benefits to buyers, thereby stimulating market activity. With the campaign no longer in effect, OSK Property acknowledges that the market landscape has changed, necessitating a recalibration of their marketing efforts to compensate for the absence of such government-backed incentives.
Marketing Packages as a Key Tactic

Beyond just pricing, OSK Property will also be concentrating on the development of comprehensive marketing packages. These packages are designed to enhance the overall value proposition for buyers, potentially bundling services or amenities alongside the property itself. This integrated approach to marketing is intended to make their offerings more appealing to prospective homeowners in a market where economic conditions are a primary consideration.
Iringan Bayu Project Example

As an illustration of their completed projects, the Iringan Bayu (Pastura) development serves as a reference point. This housing project, which was completed in 2018, comprises 221 double-storey terrace residential units. These units were initially priced from RM390,000, showcasing OSK Property's capability in delivering residential offerings that cater to specific market segments.

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How will OSK Property navigate challenging 2020 property market?

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