How will Proton meet the surge in demand for its models?

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Proton's Commitment to Meeting Increased Vehicle Demand

Proton Holdings Bhd is committed to addressing the significant increase in demand for its vehicle models, as evidenced by its strongest January sales performance since 2013, with 12,882 units sold. The company aims to ensure timely deliveries and exceed customer expectations, building on the positive reception of its latest offerings, particularly the Proton S70.
Dedicated Efforts to Fulfill Customer Orders

Proton Edar chief executive officer Roslan Abdullah has stated that the company is fully dedicated to meeting the heightened demand from customers. The internal teams are diligently working to ensure that deliveries are made promptly. This commitment is crucial given the robust sales figures, with the Proton S70 alone receiving over 8,000 bookings and achieving 1,442 deliveries in January.
Strong Performance Across Model Range

The strong start to 2024 is supported by consistent sales across Proton's model lineup. The Proton Saga remains a popular choice, with 6,129 units sold in January. The Proton X50, a leading B-segment SUV, sold 2,002 units, while the Proton Persona led the B-segment car sales with 1,846 units. The Proton Iriz also saw a seven per cent increase in sales compared to December, with 523 units sold.
Maintaining Leadership in Key Segments

Proton continues to hold leadership positions in several market segments. The Proton X90 maintained its lead in the D-segment SUV market, with 365 units sold in January. Additionally, the Proton Exora, despite its production nearing its end, remained relevant in the C-segment multi-purpose vehicle market, with 203 units sold. These figures collectively contribute to Proton's estimated market share of 19.5 per cent for January, a 3.3 per cent increase from the previous month.

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How will Proton meet the surge in demand for its models?

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