How will Sarah Jessica Parker be involved in the wine-making process?

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Sarah Jessica Parker's Hands-On Role in Wine Production

Sarah Jessica Parker will be actively involved in the entire wine-making process for her new line of wines, a collaboration with New Zealand winery Invivo. Her participation extends beyond mere endorsement, encompassing key decisions from the initial concept through to the final product. This comprehensive involvement is designed to ensure the wines reflect her personal preferences and vision.
Direct Input on Wine Characteristics

Parker has expressed specific preferences for the flavour profiles of both her sauvignon blanc and rosé. For the sauvignon blanc, she aims for a wine that is less overtly fruity and possesses a substantial body, noting her aversion to excessive fruitiness which she likens to "a thick slice of butter." This indicates a desire for a more nuanced and less sweet profile in her white wine offering.
Rosé: Balancing Lightness and Substance

Similarly, her approach to the rosé is focused on achieving a delicate balance. Parker desires a rosé that is light in character but crucially, avoids being perceived as thin or insubstantial. This suggests a preference for a rosé with a discernible presence and structure, rather than one that is overly ephemeral.
Comprehensive Creative Control

Beyond taste, Parker's involvement spans the entire creative spectrum of the wine's presentation. She will have a say in critical aspects such as the wine's name, the design of its label, and ultimately, the final blend. This broad scope of decision-making underscores the collaborative nature of the project, positioning it as a genuine partnership rather than a simple celebrity endorsement.

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How will Sarah Jessica Parker be involved in the wine-making process?

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