How will Sunway eMall.com complement existing physical malls?

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Sunway eMall.com will complement physical malls by integrating online and offline shopping experiences and driving foot traffic.

Sunway eMall.com is set to launch on October 27, 2021, to enhance Sunway Malls' existing retail presence. This new e-commerce platform will amalgamate the presence of seven physical malls into a single digital destination, thereby expanding the group's total mall portfolio to eight, both physically and digitally. The platform aims to create a seamless online-to-offline (O2O) customer journey by merging digital and physical shopping experiences.
Integration of Online and Offline Retail

Sunway eMall.com is designed to complement the current combined 4.5 million square feet of physical retail space across seven malls. By bringing these seven physical locations onto one digital platform, Sunway Malls is effectively creating a unified online presence that mirrors its extensive physical footprint. This strategic move allows Sunway Malls to extend its reach beyond geographical limitations and tap into new markets, as stated by H.C. Chan, chief executive officer of Sunway Malls & Theme Park.
Driving Footfall Through In-Store Collection

A key feature of Sunway eMall.com that differentiates it from pure e-commerce players is the option for customers to collect their online purchases in-store. This integrated approach is anticipated to serve as a catalyst for increasing footfall into Sunway's physical malls. By offering this convenience, the platform encourages shoppers to visit the physical stores, thereby bridging the gap between online browsing and the tangible retail experience.
Expanding Merchant and Product Offerings

The e-commerce platform will initially feature approximately 200 merchants spanning various categories such as fashion, home and living, beauty, health and wellness, and food and beverage e-vouchers. These merchants will offer an initial inventory of 30,000 stock-keeping units (SKUs), with plans to expand to 500 merchants and 100,000 SKUs within the next 18 months. Participating brands include Sony, Huawei, Sketchers, and L'Occitane, among others.
Creating a Comprehensive O2O Journey

The introduction of Sunway eMall.com enables Sunway Malls to provide a comprehensive online-to-offline (O2O) shopping experience. This convergence of online and offline channels allows customers to engage with the brand in multiple ways, whether through digital browsing and purchasing or by visiting physical stores for collection and further exploration. This integrated model is also seen as a contingency measure against potential lockdowns or disruptions affecting specific retail sectors or geographical areas.

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How will Sunway eMall.com complement existing physical malls?

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