How will TAT’s Feel All the Feelings campaign boost domestic travel across Thailand?

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The "Feel All the Feelings, Seeking Thailand's Wonders" Campaign Aims to Boost Domestic Travel Through Engagement and Rewards

The Tourism Authority of Thailand (TAT) is launching the "Feel All the Feelings, Seeking Thailand's Wonders" campaign from May 1 to July 31, 2026, with the explicit goal of stimulating domestic tourism across the country. This initiative encourages travellers to explore Thailand's diverse destinations and transform their journeys into rejuvenating experiences, fostering a deeper connection with the nation's regions, particularly during the green season. The campaign is designed to distribute income to local communities and elevate tourism standards through collaborations with certified establishments, thereby bolstering traveller confidence and promoting sustainable growth.
Buddy Rewards Offers Points for Check-ins to Encourage Exploration

A key component of the campaign is the Buddy Rewards programme, which incentivises participation through a points-based system. Travellers can earn points by checking in at designated locations nationwide, with bonus points awarded for checking in at the 25 "Amazing Thailand Ambassador Locations." Accumulating 2,000 points, including at least two check-ins at Ambassador Locations, allows participants to redeem one of 100 available Photobox prizes. This system is structured to encourage repeated engagement and exploration of various sites, thereby stimulating movement within the country.
Receipt Submission Encourages Spending in Certified Establishments

Beyond the Buddy Rewards, the campaign also facilitates participation through the submission of tourism receipts from certified establishments. This pathway is open to both Thai nationals and foreign travellers, requiring a minimum spend of THB 2,000. Thai participants must travel outside their domicile province to qualify. By requiring engagement with TAT-recognised establishments under programmes like Trusted Thailand, STAR, and Thailand Tourism Awards, the initiative aims to drive economic activity towards businesses that meet specific quality and sustainability standards.
Exclusive Prizes Tied to Regional Exploration and Spending

The campaign offers 500 exclusive prizes across both participation methods, with a specific allocation for receipt submissions based on the region visited. These prizes include a Photobox and Photocard set, "55 Must-Visit Cities" T-shirts (black for the Northeastern region, white for the Northern region), a silver metal keychain (for the Southern region), and a multipurpose scarf (for the Central and Eastern regions). This regional prize structure is intended to encourage travellers to explore different parts of Thailand, further distributing the benefits of tourism.
Campaign Focuses on Emotional Connection and Sustainable Growth

Governor of the TAT, Ms. Thapanee Kiatphaibool, highlighted that the initiative leverages the emotional connections evoked by travel to encourage deeper regional experiences. By promoting Thailand through the lens of emotions and inviting travellers to discover wonders, the TAT anticipates not only stimulating domestic travel but also enhancing the overall quality of tourism services. This focus on meaningful journeys and collaboration with high-quality operators aims to build traveller confidence and support the long-term, balanced growth of Thailand's tourism sector.

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How will TAT’s Feel All the Feelings campaign boost domestic travel across Thailand?

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