How will the Visit Malaysia 2020 campaign focus on sustainability?

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The Visit Malaysia 2020 Campaign Will Emphasise Sustainability Through Eco-Tourism and Culture

The Visit Malaysia 2020 campaign is set to prioritise sustainability by focusing on eco-tourism and cultural experiences. This strategic direction aims to mitigate the adverse effects often associated with tourism development and ensure that the industry delivers tangible advantages to local communities. The campaign intends to highlight Malaysia's diverse and appealing eco-tourism offerings, with the understanding that these elements are crucial for attracting an international audience.
Emphasis on Eco-Tourism and Cultural Preservation

A central tenet of the Visit Malaysia 2020 campaign is its commitment to sustainability, specifically through the lens of eco-tourism and the preservation of cultural heritage. The initiative seeks to reduce the negative environmental and social impacts that can arise from increased tourist activity. By championing eco-tourism, the campaign aims to promote responsible travel practices and highlight the natural beauty and biodiversity of Malaysia. Simultaneously, the focus on culture is intended to showcase the rich traditions and heritage of the nation, providing authentic experiences for visitors.
Community Benefits as a Core Objective

Beyond environmental considerations, the campaign is designed to ensure that the tourism industry provides direct economic and social benefits to local communities. This approach suggests a strategy of integrating local populations into the tourism value chain, potentially through employment opportunities, the promotion of local crafts and produce, and the development of community-based tourism initiatives. The objective is to foster a symbiotic relationship where tourism growth contributes positively to the well-being and development of the people and regions hosting these activities.
Rationale for Logo Design Reflects Sustainability Focus

The competition to design the Visit Malaysia 2020 logo underscores this sustainability focus. Participants are required to submit a logo design along with a rationale that highlights the diversity of Malaysia's eco-tourism products. This directive ensures that the visual identity of the campaign will be intrinsically linked to its core message of sustainability. The use of English in the design and rationale is a strategic choice to engage the international market, signalling Malaysia's commitment to global standards in eco-tourism and cultural promotion.

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How will the Visit Malaysia 2020 campaign focus on sustainability?

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