How will the George Town Festival adapt to the new norm?

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The George Town Festival Will Transition to an Online Format for 2020

The George Town Festival (GTF) 2020 will be held entirely online from July 4 to July 19. This shift to a digital platform is a direct response to the Covid-19 pandemic and the necessity of adhering to new social norms. The festival will feature a series of virtual showcases, talks, and workshops, with an additional post-festival screening scheduled for July 26.
Virtual Showcases and Content

The online iteration of the George Town Festival will present a curated selection of nine programs. These virtual offerings are designed to be accessible across various devices, including tablets, smartphones, and laptops, allowing audiences to engage with the festival content remotely. The programming encompasses visual art, theatre, music, dance, and film.
Rationale for Digital Adaptation

This move to a digital format is part of the Penang government's strategy to support the arts and culture industry players. By digitizing programs, the government aims to help these professionals navigate the challenges presented by the pandemic and adapt to the prevailing "new norm." The initiative seeks to ensure the continued accessibility of arts and cultural experiences for the public.
Theme and Accessibility

Under the theme 'Everyone Everywhere,' the George Town Festival aims to democratize access to the arts. The state government intends to make the festival experience inclusive, reaching individuals regardless of their age, ethnicity, or background. This virtual reinvention is intended to offer a novel festival experience for attendees.

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How will the George Town Festival adapt to the new norm?

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