How will the state government promote the RM10 menu initiative?

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Melaka Government to Promote RM10 Menu Initiative Through the Melaka Late Night Programme

The Melaka government plans to promote its new RM10 menu initiative by featuring it as a key attraction within the Melaka Late Night Programme (MBLM). This programme, held on the first Saturday of each month, aims to draw visitors to the state by highlighting these affordable dining options. Food vendors are encouraged to develop their own RM10 menu selections to be part of this promotional effort.
RM10 Menu as a Highlight of MBLM

The RM10 menu is being introduced as a central element of the Melaka Late Night Programme, which commences in October. The state government intends to leverage this affordability to entice tourists to visit Melaka during the MBLM events. This strategy positions the low-cost dining options as a significant draw for the monthly programme.
Encouraging Vendor Participation in Menu Creation

Food and stall owners are being actively encouraged by the state government to create and offer their specific RM10 menu choices. The Chief Minister, Datuk Seri Ab Rauf Yusoh, has urged all restaurant and stall operators to collaborate with the state government on this initiative. The specific offerings within the RM10 price point will be determined by the vendors themselves.
Integration with Existing Tourist Programmes

The RM10 menu initiative is being rolled out as part of the broader Melaka Late Night Programme. This existing monthly programme already includes offering entry tickets to several tourist areas at a reduced price of RM10. The integration of the RM10 menu aims to enhance the overall appeal and affordability of these late-night tourist activities.

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How will the state government promote the RM10 menu initiative?

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