How will US and China impact premium wine sales?

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US and China are poised to significantly influence the growth of premium wine sales globally.

Consumers in the Americas and Asia-Pacific are shifting towards higher-quality wines, a trend expected to be largely driven by the United States and China. Premium wines, specifically those priced between US$10 and US$20, are projected to be the primary contributors to value growth in both still and sparkling wine categories up to 2022. This segment is anticipated to see a 15 per cent increase in value.
Premium Wine Segment Driving Value Growth

The global market for still and sparkling wine is forecast to reach US$207 billion by 2022. A key finding from the research indicates that while overall volume growth is modest at 2.15 per cent between 2017 and 2022, the value of the market is growing at a faster rate. This divergence is attributed to consumers "drinking better" rather than "drinking more," with a notable preference for premium-priced bottles.
United States Remains a Dominant Market

As of 2017 figures, the United States stands as the world's most valuable wine market, valued at US$34.8 billion. It is followed by France at US$16.7 billion and China at US$16.5 billion. The US consumer's preference for premium wines is a major factor supporting the overall growth in market value, with the US$10 to US$20 price bracket being a significant driver.
China's Projected Market Ascendancy

China is on track to become a dominant force in the global wine market, with projections indicating it will surpass France by 2020. By 2022, China's wine market is expected to reach a value of US$19.5 billion. This rapid growth, coupled with the trend towards premiumisation, positions China as a critical market influencing the sales performance of higher-priced wines.

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How will US and China impact premium wine sales?

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