How will VEC and COEX strengthen Vietnam’s international MICE network?

Question

Accepted Answer

VEC and COEX Establish Strategic Partnership to Enhance Vietnam's International MICE Network

Vietnam Exposition Center (VEC) and COEX have solidified a strategic partnership aimed at expanding the scope of international exhibitions and conferences within Vietnam. This collaboration brings together VEC's extensive exhibition infrastructure with COEX's renowned expertise as South Korea's foremost MICE (Meetings, Incentives, Conventions, and Exhibitions) company. The partnership is poised to elevate Vietnam's standing in the global MICE landscape by facilitating larger-scale international events and fostering greater business connectivity.
Joint Organization of Key International Exhibitions

A primary outcome of the VEC-COEX alliance will be the joint organization of significant international trade shows. Specifically, COEX will leverage its experience to manage Automation World Vietnam, scheduled from September 9 to 11, 2026, and the Vietbaby Fair & VietEdu Fair, taking place from October 15 to 18, 2026. These events are set to be the inaugural series of international exhibitions hosted at the Vietnam Exposition Center, signaling a new era for large-scale international gatherings in the country.
Leveraging COEX's Global Expertise and Network

COEX, which operates one of Asia's largest exhibition venues, the COEX Convention & Exhibition Center in Seoul, brings substantial experience in organizing major events and a well-established global partner network. This partnership allows VEC to tap into COEX's proven capabilities in event management and its international reach. The collaboration is expected to enhance the quality and scale of events held at VEC, thereby increasing its attractiveness to national, regional, and global event organizers.
Driving Vietnam's Exhibition Industry Growth

The strategic alliance between VEC and COEX is a critical step in VEC's broader strategy to build a comprehensive partner ecosystem. By integrating COEX's international MICE proficiency with VEC's world-class facilities, the partnership aims to develop large-scale international exhibitions in Vietnam. This initiative is designed to attract leading international exhibition brands, create expanded business opportunities for enterprises, and ultimately position Vietnam as a significant hub for the international exhibition, events, and trade industry.

Reading history

Hide →

This history is cleared when the page is closed.

How will VEC and COEX strengthen Vietnam’s international MICE network?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends