Is HYBE accused of enabling plagiarism by its subsidiaries?

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HYBE Accused of Enabling Plagiarism by Subsidiary Belift Lab

ADOR CEO Min Hee-jin has accused HYBE subsidiary Belift Lab of plagiarising the artistic identity, styling, choreography, and music video concepts of her group NewJeans through Belift Lab's new girl group, ILLIT. Min claims this alleged "idea theft" occurred with HYBE's knowledge and consent, stating that the parent company appears to be prioritizing short-term profits over the integrity of successful cultural content.
Allegations of Copying NewJeans' Identity

Min Hee-jin asserts that Belift Lab's new group, ILLIT, has replicated key elements of NewJeans' distinct identity. This includes accusations that ILLIT's styling, choreography, and music video concepts bear striking resemblances to those previously established by NewJeans. Min, who is the creative director for NewJeans, expressed her anger at this perceived appropriation of their work.
HYBE's Alleged Complicity

A central part of Min's claim is that HYBE, the parent company, was aware of and implicitly consented to Belift Lab's alleged plagiarism. She stated that the "idea theft" by Belift was not an independent action but was facilitated or permitted by HYBE. This suggests a broader issue within HYBE's management of its subsidiary labels and their creative output.
ADOR's Formal Demand for Clarification

In response to these concerns, ADOR formally communicated with HYBE by sending an official letter. This communication demanded that HYBE clarify its position on the alleged plagiarism and provide a resolution to the matter. ADOR emphasized that the actions attributed to Belift Lab are harmful to NewJeans' brand value.
HYBE's Business Practices Under Scrutiny

Min has characterized HYBE's alleged actions as being "blinded by short-term profits," suggesting a corporate culture that exploits successful creative endeavors. She stated that ADOR has never permitted the theft of NewJeans' achievements and expressed disbelief that such actions would occur. The situation highlights potential conflicts arising from HYBE's multi-label structure and its pursuit of commercial success across its various artists.

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Is HYBE accused of enabling plagiarism by its subsidiaries?

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