Is Instagram still the most used social app by teens?

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Instagram Remains the Most Used Social App by US Teens Despite Declining Preference

Instagram continues to be the most frequently used social media platform among US teenagers, with 87% of respondents in a recent survey indicating they use it at least once a month. This figure, however, represents a slight decrease from 89% in the prior report. While still holding the top spot for monthly usage, Instagram has seen a decline in its standing as the preferred social network among this demographic.
Instagram's Usage Metrics

The latest research, which surveyed over 14,500 US teens with an average age of 15.8, found that 87% use Instagram monthly. This is a marginal drop from 89% in the previous survey and 81% in the autumn of 2021. Despite this slight reduction in usage frequency, Instagram's monthly reach remains substantial, surpassing other platforms in consistent user engagement.
Shifting Preferences Towards TikTok

The survey highlights a notable shift in preference, with TikTok emerging as the favored platform for US teens. In October 2022, 38% of respondents selected TikTok as their favorite, an increase from 33% in the spring of the same year. This growing preference for TikTok suggests evolving trends in teen social media consumption, potentially driven by content formats and platform features.
Snapchat's Position in the Teen Landscape

Snapchat holds the second position in terms of preference among US teens, with 30% of respondents favoring it. This places it ahead of Instagram in preference, although Instagram still leads in overall monthly usage. Monthly usage for Snapchat stands at 83%, closely trailing Instagram's 87%.
Declining Favorability for Instagram as a Preferred Platform

While Instagram maintains the highest monthly usage rate, its position as the preferred social network has weakened. Only 20% of respondents favored Instagram, down from 22% in the previous report. This suggests that while teens continue to use Instagram regularly, they are increasingly choosing other platforms, such as TikTok and Snapchat, as their primary social media destinations.

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Is Instagram still the most used social app by teens?

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