Should GE15 campaigns focus on policies or personal attacks?

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GE15 Campaigns Should Prioritise Policy Over Personal Attacks

Barisan Nasional (BN) chairman Datuk Seri Ahmad Zahid Hamidi advocates for a campaign strategy centred on policies and future plans, rather than engaging in character assassination. He believes that in a mature democracy, political discourse should highlight what a party intends to implement if elected to form the government. Zahid asserts that his personal campaigning style has always avoided verbal attacks on political figures.
Focus on Future Government Plans

Zahid emphasised that the primary objective of campaigning for the 15th General Election (GE15) should be to inform voters about the policies and initiatives a party plans to introduce should it be chosen to lead the federal government. He expressed this view during a press conference at his residence, suggesting that parties should focus on presenting their platforms in the best possible light to the electorate. This approach aims to provide voters with a clear understanding of the governance they can expect.
Rejection of Character Assassination

The BN chairman stated that character assassination should not be a component of campaigning within a developed, democratic society. He positioned this as a principle for mature political engagement, where the focus remains on substantive issues rather than personal critiques. Zahid further claimed that media practitioners who have followed his campaigns have never witnessed him insulting any political opponent.
Criticism of Diversionary Tactics

Zahid labelled Gerakan Tanah Air (GTA) chairman Tun Dr Mahathir Mohamad as the "father of diversion," suggesting that the former prime minister is known for creating false realities from speculation. He implied that this tactic is part of the brand Dr Mahathir seeks to sell with his new party and coalition. Zahid also pointed to Dr Mahathir's perceived rejection not just in Langkawi but across the nation as evidence of the electorate's awareness of such tactics.

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Should GE15 campaigns focus on policies or personal attacks?

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