What advertising windows do hydration breaks create for broadcasters?

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Hydration breaks create additional advertising windows for broadcasters
Mandatory three-minute hydration breaks at the World Cup, held in the 22nd and 67th minutes of every match, have opened up additional advertising windows for broadcasters. The breaks are scheduled stoppages within the match that can be used for commercial airtime during those three-minute intervals.
The breaks happen at set minutes in every match
The hydration breaks are mandatory and occur at the 22nd minute and again at the 67th minute in each match. Because they are fixed into the match timeline, broadcasters have predictable stoppages to allocate programming around the three-minute breaks.
Broadcasters gain extra commercial airtime during the stoppages
The introduction of these three-minute breaks has been described as creating additional advertising windows for broadcasters. That has also contributed to viewer complaints about being exposed to commercials during the stoppages.
FIFA says the change is not driven by additional revenue
FIFA president Gianni Infantino said there is “no additional revenue” for FIFA because commercial agreements were signed well in advance. He framed the breaks as purely sporting, even as the advertising impact for broadcasters has been highlighted in the debate around the rule.

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What advertising windows do hydration breaks create for broadcasters?

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