What are the incentives for Singaporean consumers to try AirAsia Food?

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AirAsia Food Offers Free Delivery and Competitive Rates to Attract Singaporean Consumers

AirAsia Food is incentivising Singaporean consumers to try its newly launched service through an unlimited free delivery promotion and competitive pricing. The platform is offering free deliveries for a limited period and aims to provide a more affordable option within the food delivery landscape. This strategy is designed to establish AirAsia Food as a significant player in Singapore's active online food delivery market.
Two Weeks of Unlimited Free Delivery

From March 2 to March 16, 2021, consumers in Singapore can avail themselves of unlimited free delivery services from AirAsia Food. This offer is applicable for orders delivered within an 8.0-kilometre radius from the point of order, aiming to encourage widespread trial of the service across various locations.
Competitive Commission and Delivery Rates

Beyond the promotional free delivery, AirAsia Food is positioning itself with lower commission rates for merchants and affordable delivery fees compared to existing market competitors. This approach aims to benefit the entire food delivery ecosystem, including merchants and consumers, by contributing positively to the sector's growth.
Access to Popular Food Outlets

The platform features a diverse selection of popular food and beverage establishments, providing consumers with a wide array of choices. Notable outlets available on AirAsia Food include No Signboard Seafood, The Shepherd’s Pie, Swee Choon Tim Sum, Maki-san, and Pizza Express, among others.
Support for Merchants and Riders

AirAsia Food is actively recruiting new food and beverage operators by offering dedicated teams for merchant onboarding, enabling them to go live within 48 hours with no registration or setup fees. For delivery riders, the incentive structure is estimated to allow for average weekly earnings of up to S$700, a figure presented as a viable income source, especially in light of rising petrol prices.

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What are the incentives for Singaporean consumers to try AirAsia Food?

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