What are the specific targets for Visit Malaysia Year 2014?

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Visit Malaysia Year 2014 Aims for Record Tourist Arrivals and Receipts

Visit Malaysia Year (VMY) 2014 is set to attract a record 28 million international tourist arrivals and generate RM76 billion in tourist receipts. The initiative, themed "Celebrating 1Malaysia, Truly Asia," aims to highlight the nation's diverse culture and heritage, foster a tourist-friendly environment through Malaysian hospitality, and elevate the quality of tourism products and services to position Malaysia as a top mid-tier tourist destination.
International Tourist Arrival and Receipt Goals

The primary quantifiable objectives for VMY 2014 are to achieve 28 million international tourist arrivals and secure RM76 billion in tourist receipts. These figures represent a significant push to surpass previous records and bolster the country's tourism economy.
Thematic Focus on Culture and Harmony

VMY 2014's theme, "Celebrating 1Malaysia, Truly Asia," is designed to showcase the unique selling points of Malaysia's rich culture and heritage. A central message of the initiative is the harmonious coexistence of its many ethnic groups, presented as a key attraction for international visitors.
Enhancing Hospitality and Industry Standards

Beyond marketing and event organisation, VMY 2014 places emphasis on preparing the nation by offering genuine Malaysian hospitality and cultivating a tourist-friendly mindset among its citizens. This effort is intended to mobilize the entire tourism industry and the nation to improve the value chain of tourism products and services.

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What are the specific targets for Visit Malaysia Year 2014?

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