What AVA campaigns were launched after the 2004 avian flu?

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AVA Campaigns Launched After 2004 Avian Flu

The Agri-Food and Veterinary Authority of Singapore (AVA) initiated a five-year campaign in 2010 aimed at increasing consumer acceptance of liquid and powder eggs. This initiative was designed to foster greater receptiveness to these alternatives in potential future supply shortages. The campaign concluded in 2014, having engaged over 75,000 consumers.
Awareness Campaign for Egg Alternatives

Following the 2004 avian influenza outbreak, which led to a ban on shell egg imports from Malaysia, the AVA first sought to promote liquid and powder eggs. This initial effort was followed by a more structured, five-year awareness campaign launched in 2010. The stated objective of this later campaign was to ensure consumers would be more open to using liquid and powder eggs during times of scarcity.
Consumer Engagement and Reach

The awareness campaign that ran from 2010 to 2014 successfully reached more than 75,000 individuals. The AVA noted that readily available shell eggs were typically the primary choice for consumers due to factors such as cost, taste preferences, and established cooking habits. Many consumers were, at the time, unaware of alternative egg products or how to incorporate them into their cooking.
Industry Adoption of Liquid Eggs

While consumer adoption of liquid eggs has been limited, the food industry has shown a greater willingness to switch. Food and beverage companies have been adopting liquid eggs since 2004, with notable examples including kaya manufacturers such as Fong Yit Kaya and Asia Canning Manufacturers. The AVA continues to encourage the wider food industry to increase its use of liquid egg products.

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What AVA campaigns were launched after the 2004 avian flu?

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