What benchmarks drove Malaysia’s highest governance scores in MFT?

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Malaysia's Top Ranking in Muslim-Friendly Travel Driven by Strong Governance and Awareness

Malaysia secured the top position in the Muslim-Friendly Travel (MFT) sector according to the State of the Global Islamic Economy (SGIE) Report 2020/21, a distinction largely attributed to its high performance in governance and awareness benchmarks. These two dimensions, crucial for assessing a country's readiness and support for Islamic tourism, played a pivotal role in Malaysia's leading status within this significant global market.
Governance Framework Supports Tourism Industry Regulations

Malaysia's leading position in the governance dimension of the MFT sector stems from its robust regulatory framework specifically designed for the tourism industry. While the specific regulations are not detailed, the report acknowledges that the existence and effectiveness of these rules are key factors in a country's ability to foster and manage Muslim-friendly tourism initiatives. This suggests a comprehensive approach to policy and legislation that underpins the sector's development.
Awareness Initiatives Enhance Stakeholder Engagement and Media Presence

The high ranking in the awareness dimension highlights Malaysia's success in media coverage and stakeholder training within the MFT sector. The Ministry of Tourism, Arts and Culture (Motac) and the Islamic Tourism Centre (ITC) actively focused on enhancing this awareness, particularly during the downtime caused by the Covid-19 pandemic. Initiatives included offering free online training sessions on topics such as halal certification, understanding the needs of Muslim travellers, and effective Islamic branding and marketing.

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What benchmarks drove Malaysia’s highest governance scores in MFT?

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