What business skills did Shawn Lu have to learn unexpectedly?

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Shawn Lu unexpectedly had to learn business-side skills such as social media ads, customer management, delivery planning, and wholesale pricing.

Shawn Lu said the hardest part of building Haus of Pie was not finding customers, but coping as a one-man operation while producing pies at scale. The business skills he had to pick up on the fly were mostly outside cooking, including running social media campaigns, managing a customer database, planning delivery routes, and pricing for wholesale.
He moved from baking into business tasks he had not worked in before.
Lu said he was not from the business industry before starting Haus of Pie. On top of baking and packaging orders, he also had to handle customer enquiries, manage accounts, and organise deliveries.
Social media and customer records became part of the job.
He specifically named running social media ads and managing a customer database as skills he had to learn unexpectedly. These tasks sat alongside the day-to-day work of taking orders and keeping the business moving.
Wholesale pricing and delivery planning were also new responsibilities.
Lu said he also had to learn how to plan delivery routes and set prices for wholesale. That added another layer to running Haus of Pie as an online business selling through weekend pop-ups, markets, and scheduled deliveries.
The pressure came from producing every pie to the same standard.
Lu said he first assumed his biggest challenge would be finding customers, but the problem changed once orders started coming in. As a one-man crew, he struggled to keep every pie at the same standard when producing in large quantities.

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What business skills did Shawn Lu have to learn unexpectedly?

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