What challenges did Nude face with Malaysian licensing and bureaucracy?

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Nude Faced Significant Bureaucratic Hurdles with Malaysian Licensing and Operational Processes

Nude encountered considerable difficulties with the licensing and operational bureaucracy in Malaysia, which Ong Ai Li described as akin to "rocket science" when compared to Singapore. The process involved approximately 15 distinct steps, frequently hampered by public holidays, and even seemingly simple tasks like obtaining a signboard for their establishment proved complex. According to Ong, the timelines stipulated for various administrative processes in Malaysia are not strictly adhered to.
Licensing Process Was Onerous and Time-Consuming

The process of obtaining necessary licenses in Malaysia presented a substantial challenge for Nude. Ong Ai Li noted that the licensing framework involved a lengthy sequence of 15 separate steps. Compounding these delays, public holidays frequently interrupted the progression of these applications, extending the overall timeline considerably.
Operational Tasks Were Complicated

Beyond formal licensing, everyday operational requirements also proved to be more complicated than anticipated. Ong recounted that even the seemingly straightforward task of acquiring a signboard for their shop was a complex undertaking. This indicates a broader pattern of bureaucratic friction encountered in establishing and running their business.
Lack of Adherence to Timelines Created Uncertainty

A significant point of frustration for Ong Ai Li was the perceived lack of adherence to established timelines for administrative and bureaucratic processes. She stated that, in her experience, these timelines did not need to be followed, suggesting an environment where predictability and efficiency were lacking, thereby complicating business operations and planning.

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What challenges did Nude face with Malaysian licensing and bureaucracy?

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