What changed for Columbia Records when Davis became head in 1966?

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Columbia Records Shifted Focus Towards Youth-Oriented Rock Acts Under Clive Davis

When Clive Davis assumed leadership of Columbia Records in 1966, the label underwent a significant transformation, moving away from its previous neglect of the burgeoning rock music scene. Prior to Davis's appointment, Columbia had largely overlooked the growing market for rock-oriented artists. Under his direction, the company began to pivot its strategy, placing a greater emphasis on signing and promoting acts that appealed to a younger demographic. This strategic shift is credited with helping to reshape the sound of American music during that era.

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What changed for Columbia Records when Davis became head in 1966?

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