What costs do studios avoid by using their own streaming platforms?

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Studios can avoid DCP copy-making and advertising costs by using their own streaming platforms
Studios can reduce costs when they release films through their own streaming services rather than relying on traditional cinema distribution. The specific expenses mentioned are the cost of making Digital Cinema Package (DCP) copies and the cost of advertising.
Avoiding the cost of making Digital Cinema Package (DCP) copies
When studios use their own streaming platforms, they can dispense with the work needed to create DCP copies. DCPs are tied to cinema distribution, so keeping releases within a studio-controlled streaming setup removes that particular production step.
Avoiding advertising costs for releases
The same shift to studio-owned streaming platforms is described as allowing studios to avoid advertising spend. Instead of promoting the film through separate advertising channels to drive cinema audiences, the release can be handled through the studio’s own platform.
Releasing content through studio streaming alongside cinemas
The example provided is that Marry Me was released simultaneously in cinemas and on the Peacock streaming platform on February 11. That kind of dual release illustrates how studios can use their streaming presence as an additional route, alongside (or alongside the need for) cinema-related distribution.
The pandemic-era shift to more release channels
The discussion links the change to the post-pandemic environment, where studios have “even more places to dump their releases.” With major studios now having their own streaming platforms, the text highlights that studios can choose releases that avoid DCP copy-making and advertising costs.

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What costs do studios avoid by using their own streaming platforms?

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