What criticism did HYBE level against Blackpink and IVE?

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HYBE’s internal documents levelled criticism against Blackpink over Jisoo-fan rumours and over IVE’s chart and promotional performance.

The alleged HYBE internal documents criticised Blackpink by focusing on issues tied to Jisoo’s fandom, including suspicions that Rosé’s dating rumours and illegal drug rumours were spread by Jisoo’s fans. The same material also criticised IVE, saying the group failed to win #1 on Music Bank, produced low scores that allegedly kept them out of nominations, and drew an awkward response after appearing on Na Young Suk PD’s 10pm live broadcast.
Criticism aimed at Blackpink centred on Jisoo’s fandom and rumour claims
The documents pointed to “several problems” within Jisoo’s fandom that had resurfaced online alongside information about Jisoo. They specifically mentioned suspicions that Rosé’s dating rumour and illegal drug rumour were both spread by Jisoo’s fans, describing it as a recurring issue that could be raised around the timing of her solo promotions. The material also linked the rumour controversy to damage to the group’s overall image, referencing Lisa’s French cabaret Crazy Horse performance as part of the wider backlash.
Criticism aimed at IVE included failure to reach #1 on Music Bank and weak scoring
For IVE, the documents said the group “couldn’t even win #1 on Music Bank.” They added that the group’s scores were so poor that they allegedly could not even make it into the nominations. This criticism was presented as part of a broader negative assessment of how IVE performed on music charts.
The documents also criticised IVE’s late-night TV appearance as awkward
The material said HYBE was “desperate” and sent all IVE members to appear on Na Young Suk PD’s live broadcast at 10 PM to talk about their comeback. It described the atmosphere as awkward, saying the questions were of low quality because Na Young Suk PD “doesn’t know much about idols.” The documents also framed the situation as risky, since a mistake could make the members look “bratty,” even though they were trying to liven up the broadcast.

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What criticism did HYBE level against Blackpink and IVE?

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