What CSR initiatives does Country Garden Malaysia undertake?

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Country Garden Malaysia Engages in Various Corporate Social Responsibility Initiatives

Country Garden Malaysia actively participates in corporate social responsibility (CSR) through a range of initiatives, including community work, donation drives, and the promotion of respect for elders. These efforts are guided by the company's philosophy of "creating a better society with our existence."
Community Engagement and Support for the Elderly

A notable CSR activity involved a "gotong-royong," or communal work, event held at the Sherun Old Folk Home & Handicap Centre on Father's Day. This initiative saw staff from Country Garden Malaysia, residents from its Danga Bay and Central Park projects, and members of the public dedicating their time to assist 65 senior citizens. Volunteers undertook various housekeeping tasks, such as cleaning rooms, fans, floors, and windows, as well as organizing closets and handling laundry. The event aimed to provide companionship and support to the elderly residents, culminating in a drum performance for their enjoyment.
Donation Drives for Essential Items

Prior to the community work event, Country Garden Malaysia leveraged social media to organise a statewide call for donations. This drive focused on collecting pre-loved items and basic necessities, including groceries, toiletries, and medications. Within a two-week period, approximately 200 items were gathered at the sales galleries of Country Garden Danga Bay and Central Park in Johor. These collected items were subsequently distributed to the residents of the Sherun Old Folk Home & Handicap Centre, demonstrating a tangible effort to meet the needs of the community.
Emphasis on Respect and Care for Seniors

The company's commitment to its CSR philosophy is further underscored by its belief in treating elders with significant respect and care, akin to one's own family. This principle was articulated by Emma Han, Country Garden Malaysia's brand and culture manager, who highlighted the enthusiasm of residents from their projects to contribute to society. The timing of the Father's Day event was considered particularly meaningful, aligning with the company's values and providing an opportune moment for active participation from residents associations.

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What CSR initiatives does Country Garden Malaysia undertake?

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