What cultural elements were highlighted at the media event?

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Cultural Elements Highlighted at Sarawak Tourism Board Media Event

The Sarawak Tourism Board (STB) organised an immersive dinner theatre show to highlight Sarawak's rich cultural heritage to over 100 media personnel. The event, held at Hilton Kuala Lumpur, featured a variety of cultural elements designed to provide an insight into the state's offerings, aligning with the concept of 'Experiential Tourism'.
Traditional Performances and Storytelling

A central element of the showcase was a theatre performance based on the Sarawak folklore of Puteri Santubong. This narrative performance was complemented by colourful folk dances, offering a visual representation of the region's artistic traditions. The inclusion of these performances aimed to immerse attendees in the cultural narrative of Sarawak.
Culinary and Musical Offerings

Attendees were also treated to traditional delicacies from Sarawak, providing a taste of the state's unique cuisine. In addition to the visual and culinary experiences, a music performance by singer Idayu was part of the evening's entertainment. These elements combined to offer a multi-sensory exploration of Sarawak's culture.
Showcasing 'Experiential Tourism'

The event was designed to provide the media with a direct experience of what Sarawak has to offer, a concept referred to as 'Experiential Tourism'. According to STB's chief executive officer Sharzede Salleh Askor, a better experience helps a destination stand out. This approach underscores the STB's strategy to promote Sarawak by highlighting its unique and undiscovered cultural assets.

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What cultural elements were highlighted at the media event?

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