What customer feedback forced RAYs to revise the PJ menu repeatedly?

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RAYs revised the PJ menu repeatedly due to ongoing customer feedback gathered during long counter conversations and in-store interactions
The PJ outlet’s menu was revised multiple times over time as staff listened to guests in person. The founder said the feedback came through lengthy conversations at the counter and day-to-day interactions when customers walked into the shop, though the details of what specific complaints or requests drove each change were not spelled out.
Feedback was collected through extended conversations at the counter
The repeated menu revisions were tied directly to hours of conversation at the counter at the PJ shop. This in-person listening fed back into the kitchen, where changes were made multiple times as the team responded to what guests said.
Menu changes were also driven by interactions when customers entered the shop
In addition to counter discussions, the founder pointed to customer interactions inside the store as another source of feedback. Those routine exchanges contributed to the ongoing process that resulted in the menu being revised repeatedly.
The PJ menu iteration process was described without naming specific dishes or complaints
While the account confirms that the menu was revised multiple times, it does not identify particular customer comments, complaints, or requests by category such as specific items, flavours, portion sizes, or pricing. The description stays at the level of “listening” and “feedback” rather than listing which exact customer-facing issues prompted each revision.
The experience at PJ shaped the team’s later approach to space and capacity
The PJ shoplot had constraints during peak hours, with limited capacity affecting seating flexibility and overall room for groups or events. The founder linked these limitations to later design thinking for Mont Kiara, where the larger footprint and improved layout were framed as creating a more comfortable dining experience.

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What customer feedback forced RAYs to revise the PJ menu repeatedly?

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