What data insights help Siti Khadijah scale production for Raya?

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Shopee's Data Insights Enable Siti Khadijah to Scale Raya Production

Shopee's data-backed ecosystem provides Siti Khadijah with crucial insights into shopper behaviour and peak buying periods, allowing the brand to confidently expand its production capacity by 89% for the Raya season. This enhanced visibility enables more precise planning of stock levels and the introduction of new designs, ensuring the brand is well-prepared to meet festive demand.
Understanding Shopper Behaviour and Peak Demand

The data provided by Shopee offers Siti Khadijah a clearer understanding of when shoppers are most active and what products are in demand leading up to Raya. This visibility into shopper behaviour and peak buying moments allows the fashion brand to scale its production with a greater degree of certainty, moving beyond traditional guesswork.
Informed Planning for Stock and New Designs

With these insights, Siti Khadijah can plan its Raya collections with improved clarity regarding stock levels and the development of new designs. This data-driven approach ensures that the brand aligns its product offerings with anticipated customer needs, as evidenced by the introduction of new designs under its Raya di Hati, Elegan di Diri collection, including family matching sets and the Khadijah Abaya Set.
Targeted Advertising to High-Intent Shoppers

Siti Khadijah leverages Shopee's advertising tools, specifically targeted ads and vouchers, to effectively reach shoppers who are actively looking to make purchases. This strategy, employed in conjunction with Shopee's campaigns like Bazar Hebat Ramadan, helps to connect the brand with high-intent consumers, further optimizing sales efforts for the festive period.

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What data insights help Siti Khadijah scale production for Raya?

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