What design goal drives Dou Dou Bake’s raw and natural palette?

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Dou Dou Bake’s raw and natural palette is driven by a goal to create an immediately different first impression
Dou Dou Bake’s raw and natural palette is designed to give customers an immediately different first impression compared with other cafes. Joey Mah said the founders wanted something different from the cafés he had previously been involved with, and that a more raw and natural design would stand out from the start. The interior uses neutral tones and basic forms, with exposed walls and columns, to reinforce that look.
The founders wanted a different look from other cafes
Joey Mah, who is behind Three Little Birds Coffee and Artisan Roastery, teamed up with Malaysian Barista Champion Keith Koay to open Dou Dou Bake in PJ’s Taman Rasa Sayang on July 13. In explaining the design direction, Joey said they wanted something different from the cafés he had been doing, with a raw and natural approach meant to create a distinct first impression.
The interior design uses exposed materials and neutral tones
The bakery’s interior is built around a raw and natural palette, using neutral tones and basic forms rather than a flashy aesthetic. Exposed walls and columns are part of the visual expression, and plantscaping is also used to support the intended atmosphere inside the space.
The aim is a calm “third place” feel rather than a trendy cafe look
Designers involved in the project described the space as an oasis of calm in a city, comparing it to a Shinto shrine or an ashram where plants are abundant and basic materials are used. They also contrasted this with cafes that follow trends, including elements like chalkboard menus and industrial design, which they wanted to avoid for Dou Dou Bake. The cold, neutral palette is also described as a way for the pastries to “shine” visually.

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What design goal drives Dou Dou Bake’s raw and natural palette?

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