What did Artbat and Sunset By Neon each handle for Upperground’s Asia debut?

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Artbat Handled Production and Art Direction for Upperground's Asian Debut, While Sunset By Neon Provided Backend Support

For the Asian debut of the Upperground festival in Genting Highlands on June 20, the Ukrainian DJ duo Artbat, who founded the festival brand, were responsible for all aspects of its production and creative direction. This included bringing in their own engineers to manage the technical execution of the event. Sunset By Neon, the Malaysian organiser and festival brand, acted in a supporting capacity, providing backend assistance as needed to facilitate the festival's operations.
Artbat Managed All Aspects of the Upperground Festival

Upperground originated as a track by Artbat in 2019 and has since evolved into an independent record label and a touring international festival. For the Asian debut, Artbat's direct involvement meant they managed "everything," as stated by Yogeshwara Rao of NEON Projects. This comprehensive control extended to the festival's intellectual property and the deployment of their specialized engineering team to oversee the event's technical setup and execution.
Sunset By Neon Provided Essential Backend Support

While Artbat took the lead in producing and directing the Upperground festival, Sunset By Neon's role was primarily to offer "backend support when needed." This suggests that Sunset By Neon leveraged its local expertise and operational capabilities to assist Artbat in areas such as event logistics, venue coordination, or other logistical requirements that arose during the festival's preparation and execution in Genting Highlands. This collaborative approach allowed for the seamless integration of Artbat's established festival concept into the Malaysian market.

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What did Artbat and Sunset By Neon each handle for Upperground’s Asia debut?

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