What did Nude’s couple do to convince strangers to try first?

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Nude’s couple told strangers to taste first by offering the food and waiving payment if it was not good

Nude’s couple convinced strangers to try their food first by offering the food directly to passersby and instructing them to take one serving before deciding whether to pay. They told people, “Take and eat one first. If it isn’t nice, no need to pay.”
They asked passersby to taste before paying
In Kuchai, the couple had to persuade people to become customers, and they did it by getting strangers to sample the food right away. The key condition was simple: the customer ate first, and payment was only needed if the food was “nice”.
They used a take-and-eat message at their stall
Their approach focused on immediate, hands-on sampling rather than pitching or waiting for interest to build. One of them recalled that they “beg people to come and eat” and used the exact line about taking and eating one first.
The method was part of their early push to win customers
The couple’s early days included operating at a stall in a food-court setting, where they said they had to keep urging strangers to try. They later moved on to opening Nude as a brick-and-mortar restaurant in Bangsar, but the tasting-first tactic was how they initially got customers to cross the threshold.

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What did Nude’s couple do to convince strangers to try first?

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