What does the Mattel partnership bring under one roof for kids?

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The partnership integrates iconic Mattel brands and experiences into a dedicated children's cinema.

The collaboration between TGV Cinemas and Mattel Continental Asia introduces a unique, first-of-its-kind children's themed cinema in Malaysia, named 'TGV Junior powered by Hot Wheels'. This initiative brings together beloved Mattel brands such as Barbie, Hot Wheels, Thomas & Friends, and Mega Bloks, offering families an integrated entertainment experience that combines movie viewing with interactive play. The exclusive location for this innovative concept is TGV One Utama.
Integration of Iconic Mattel Brands

This partnership serves as a platform to showcase a range of Mattel's most recognizable brands under a single venue. Families can engage with content and activities related to Barbie, Hot Wheels, Thomas & Friends, and Mega Bloks, creating a comprehensive brand immersion for young audiences and their parents.
A Combined Cinema and Play Experience

'TGV Junior powered by Hot Wheels' offers a dual-purpose environment where cinematic entertainment is fused with a dedicated play area. Prior to movie screenings, families are granted 30 minutes of access to the 'City Of Play', a space designed for children's engagement and fun.
Interactive Play Zones and Themed Hall Features

Within the 'City Of Play' and the cinema hall itself, several attractions are available. These include a Hot Wheels Track Builder Challenge, a Mega Bloks giant board, a life-size UNO Flip Board, and a Barbie Corner. The cinema hall is specifically outfitted with child-sized seating, a Barbie and Thomas & Friends camping zone, and an in-cinema slide, enhancing the overall entertainment value for children.
Venue for Public and Private Events

Beyond regular public movie sessions, the 'TGV Junior powered by Hot Wheels' hall and its associated play zone are also available for booking private events. This includes options for hosting birthday parties, providing a unique venue for special celebrations that leverage the themed environment.

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What does the Mattel partnership bring under one roof for kids?

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