What drives OK Chicken Rice to offer free meals despite financial losses?

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OK Chicken Rice's Motivation for Providing Free Meals Amidst Financial Strain

OK Chicken Rice's owner, Daniel Tan, is driven by a profound sense of community spirit and a desire to support Singapore's frontline healthcare workers during the Covid-19 outbreak, even while the business operates at a financial loss. This initiative stems from a personal conviction to give back to those he considers "everyday heroes" and to advocate for those without a voice, a sentiment he shares with his wife, Clara. Despite the business's ongoing struggles with rental costs and multiple relocations over the past 18 months, Tan has committed to providing these meals as a gesture of appreciation and solidarity.
Commitment to Frontline Workers and Volunteers

Since launching the campaign on February 10, OK Chicken Rice has already delivered over 1,000 free meals to healthcare professionals and volunteers at key institutions such as the National Centre for Infectious Diseases (NCID), Khoo Teck Puat Hospital (KTPH), and Singapore General Hospital (SGH). This effort is set to expand, with thousands more meals planned for delivery to SGH and KK Women's and Children's Hospital (KKH). The initiative also extends to transport service providers who ferry individuals to hospitals or clinics, offering them free meals at the shop.
Significant Contribution and Public Support

To date, OK Chicken Rice has prepared and distributed more than 5,000 free meals to those on the frontlines of the pandemic. The campaign initially sought public donations through Facebook, with each S$3 contribution going towards a S$5.90 plate of chicken rice. The business then absorbed the remaining costs for ingredients, labour, and delivery. Following an overwhelming response, the meal offering was adjusted to a more budget-conscious S$4 version to ensure sustainability.
Financial Realities and Sustaining the Initiative

The campaign has successfully raised nearly S$20,000 since its inception. However, the costs associated with materials, labour, and delivery have consistently exceeded the initial budget. Tan has acknowledged the financial strain, stating that the costs had "exceeded the boundaries" of their budget, leading to the adaptation of the meal plan. He expressed that the continuation of this charitable effort is contingent on continued public support, indicating a delicate balance between altruism and financial viability.

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What drives OK Chicken Rice to offer free meals despite financial losses?

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