What drives Unless Collective to replace plastic with plant materials?

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Unless Collective is Driven by a Philosophy of Circularity and Natural Decomposition for Its Apparel

Unless Collective is motivated to replace plastic with plant-based materials by a core philosophy that products, ultimately destined for the earth, should be able to decompose safely and naturally. This approach, inspired by nature itself, aims to combat the pervasive issue of plastic pollution and textile waste within the fashion industry. The founders, former adidas employees Eric Liedtke and Paul Gaudio, are leading this initiative to fundamentally change how clothing is produced and how it interacts with the environment at the end of its lifecycle.
A Commitment to Eliminating Plastic from Fashion

The driving force behind Unless Collective's material choices is a deliberate effort to remove plastics from their product lines. This decision stems from a recognition of the fashion industry's significant environmental impact, with estimates suggesting it contributes substantially to global carbon dioxide emissions. By opting for plant-based alternatives, the brand seeks to mitigate this impact, moving away from synthetic materials that persist in the environment.
Inspiration from Nature's Decomposition Cycle

Unless Collective draws its fundamental principles from observing natural processes, specifically how organic matter decomposes and returns to the earth. The brand's philosophy is articulated through the idea that since all manufactured items will eventually end up in the ground, the materials used should be capable of safely breaking down. This perspective guides their selection of fabrics and components, aiming for a closed-loop system inspired by the natural world.
Utilizing Biodegradable Materials for Zero-Waste Garments

To realize their philosophy, Unless Collective employs a range of plant-based and recycled materials in their zero-waste garments. These include recycled cotton, coconut fiber, and hemp, all chosen for their biodegradability. For components like buttons, they utilize corozo nut, also known as vegetable ivory, ensuring that the entire garment can safely return to the ground from which it originated, aligning with their core mission of "what grows from the ground can return to the ground."

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What drives Unless Collective to replace plastic with plant materials?

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