What drove the haj offer deferment rate to fall from 50% to 18%?

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The haj offer deferment rate decreased from 50% to 18% due to early notifications and continuous preparation campaigns.

The haj offer deferment rate saw a significant reduction from 50% in the previous year to 18% for the current season. This improvement was achieved through a series of proactive measures implemented by Tabung Haji (TH). These measures included providing early notifications to prospective pilgrims and conducting ongoing campaigns to encourage timely preparation for the pilgrimage.
Early Notifications and Preparation Campaigns

Tabung Haji implemented proactive steps to ensure that prospective pilgrims were well-informed and prepared. This involved sending out early notifications to individuals who had received haj offers. In parallel, continuous preparation campaigns were initiated to guide pilgrims through the necessary steps and requirements for their journey.
The #menujuistitoah Campaign

To further bolster early preparation efforts, a specific campaign titled #menujuistitoah was launched in February. This initiative aimed to actively encourage individuals to make arrangements and prepare for their haj pilgrimage well in advance, contributing to the overall reduction in deferments.
Accelerated Finalisation of Haj Offers

A key factor in managing deferment rates was the accelerated timeline for finalising haj offers. For the 1447H season, these offers were concluded by Ramadan, a notably earlier timeframe compared to previous years. This earlier finalisation allowed prospective pilgrims more time to prepare and confirm their participation.

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What drove the haj offer deferment rate to fall from 50% to 18%?

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