What drove the 2.0% revenue growth for ZJLD Group in the first half of 2026?

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ZJLD Group Inc. Achieved 2.0% Revenue Growth in H1 2026 Driven by Sub-Premium Products and the Li Du Brand

ZJLD Group Inc. reported a 2.0% year-on-year increase in revenue for the first half of 2026, reaching RMB 2,546.1 million. This growth was primarily propelled by an enhanced revenue contribution from its Sub-premium products segment and a significant surge in sales from the Li Du brand, which acted as a key growth driver.
Sub-Premium Baijiu Segment Shows Strong Performance

The Sub-Premium Baijiu Segment demonstrated exceptional growth, with revenue climbing by 39.1% year-on-year to RMB 1,366.1 million. This segment's share of the Group's total revenue expanded considerably, rising from 39.3% in the previous year to 53.7% in the first half of 2026. This shift reflects the company's successful adaptation to evolving consumer preferences for more accessible, yet quality, baijiu options suitable for various occasions.
Li Du Brand Emerges as a Second Growth Engine

The Li Du brand, identified as the company's second growth engine, experienced a substantial revenue increase of 28.9% year-on-year, generating RMB 788.0 million. This robust performance was fueled by the national expansion of its Sub-premium and Mid-tier product lines, including offerings like Li Du Sorghum 1975 and the Li Du King Series, indicating strong market penetration and volume growth.
Flagship Brand Zhenjiu Contributes Steadily

Zhenjiu, the company's flagship brand, contributed RMB 1,342.4 million in revenue, accounting for 52.7% of the total revenue. While the Group maintained disciplined channel fulfillment strategies ahead of new product launches, the strategic flagship product, "Da Zhen", achieved strong expansion across 31 provinces and 280 cities, supporting Zhenjiu's gross margin.
Regional Brands Xiangjiao and Kaikouxiao Maintain Stability

The regional brands Xiangjiao and Kaikouxiao reported modest year-on-year revenue increases of 2.0% and 1.0% respectively, generating RMB 282.8 million and RMB 81.8 million. These brands sustained their market share within Hunan Province, contributing to overall market stabilization and modest growth for the Group.

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What drove the 2.0% revenue growth for ZJLD Group in the first half of 2026?

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